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Research


Whitepaper: Secret Shopping Senior Comm Flows - Spring 2025
A 26-page report on the results of secret shopping spring senior comm flows at 65 universities.

Will Patch
Jul 171 min read


The First Month of Comm Flows: 2025 Secret Shopping
The beginning of an inquiry comm flow sets the tone and expectations for how you recruit and engage with students.

Will Patch
Mar 298 min read


Inquiry and First Impressions: 2025 Secret Shopping
This year, I’m breaking down the secret shopping experience into several pieces to keep the results more focused.

Will Patch
Feb 197 min read
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