All Posts

Staff turnover is a problem with a lot of causes and just as many possible solutions. Finding the root causes of the turnover problem is important. You can’t add new programs or tactics without understanding if they address the problems you’re facing.

Prospective students have a lot on their plates, and the sometimes lengthy process of researching colleges and ultimately making a decision is tacked on to their high school workload. Your counselors and marketers can’t be everywhere all at once, so having advocates is a valuable asset. How do you identify, engage, and reward them?

A 26-page report on the results of secret shopping spring senior comm flows at 65 universities.

The beginning of an inquiry comm flow sets the tone and expectations for how you recruit and engage with students.

Enrollment marketing contacts fall into one of 4 categories and how they are used varies by stage.

This year, I’m breaking down the secret shopping experience into several pieces to keep the results more focused.

Summer can melt more than your ice cream.

Here are 5 quick ideas to help focus in your admissions staff on being more data-informed in their work.