Whitepaper: Secret Shopping Senior Comm Flows - Spring 2025

Comm flows change, or should, over the years in which the student is recruited. How do your comm flows compare to your peers, and are they meeting students' needs?

You can read the initial reaction and inquiry form benchmarks and the first month results online now. The full results and analysis are found in this in-depth report.

In this 26-page report, we run down the results of three months of spring secret shopping to help you benchmark your own work and call out what opportunities there are for improvement. You'll find:

• Channel breakdowns and comparisons

• Comparisons by college type

• Comm flow timings

• Marketing of key criteria

• Parent comm flows

• Insights and advice for using the data

Access the report

In a shift from traditional tactics, this report is being offered in a "name your price" model, which allows you to pay what the information is worth to your institution.

If you're interested in staff training or customized comm flow consulting for your institution, contact us today!